founding partner & president
Joseph brings a global perspective and extensive retail design experience across all sectors, from convenience and mass market to drug and luxury. Prior to founding Bona Design Lab, Bona was a founding partner and president of the retail design firm GroupRed which was merged with CBX in 2006 and where Bona served as president of the Branded Environments practice; prior to that he was president of CDI Group. During his career Bona has directed a wide range of initiatives for such companies as Hess, Topaz, PetroChina, MOL, AMPM, Wawa, Duane Reade and Sak’s Fifth Avenue to name a few. He was previously featured on the Discovery Channel's Modern Marvel series bringing his expertise on store design to television and, he has been a regular speaker at NACS in the US, Insight/NACS in Europe and has also presented at several other domestic and international trade events including: Global Shop, Euro Shop and IGDS. His work has led to numerous international design awards and many of his projects have been published in publications such as Visual Merchandising and Store Design, Chain Store Age Executive and DDI to name a few.