ALLTOWN, GLOBAL PARTNERS
Introduce a new food retail experience to capture the growing demand for higher quality food choices in a state of the art convenience retail setting.
Positioned Centre Street Kitchen as a fresh-prepared food offer that is authentic, contemporary and professional to overcome the perceived “gas penalty” of serving food at a fuel location.
BDL optimized the existing menu mix, streamlined kitchen layout for improved functionality and improved operational processes and procedures. Additionally, Centre Street Kitchen was located as the main focal point of the store, featuring touch-screen ordering, customized menu options and fresh grab and go offers. The design included natural wood paneling, open truss ceiling and digital menu boards. In addition, a stand-up counter with recharge ports and free-standing tables and chairs help to establish a comfortable environment for patrons looking to take a break from their busy day.
Initial consumer research has been extremely positive with customers being very happy with all aspects of the store experience and most feel that the total experience surpasses that of the competition. The differentiator is Centre St Kitchen because it brings fast casual food to the gas station and the welcoming service they receive.