Joseph Bona opens London office and announces strategic alliance with Insight

Joseph Bona and Insight Research are pleased to announce a new strategic alliance marked with the opening of a new, shared office at Grosvenor Hill in London’s Mayfair.

This brings together two of the most highly respected and internationally recognised leaders in the global convenience and fuels industry. With over 50 years of combined industry expertise and a proven track record for helping companies develop leading edge solutions, the new alliance is uniquely equipped to help bring the right elements of any retail format into focus to drive growth and increase productivity.

Business principals Joseph Bona and Dan Munford have collaborated on projects in the international convenience and fuels retail sector for many years, but this new arrangement represents a step change and an expansion of retail agency services into the European market.


“Joe’s branding and design agency expertise and track record of success as an interdisciplinary expert in retail strategy, design, operations and implementation has no equal in our global industry. I’ve been fortunate enough to work on a number of projects with Joe over the years and I’m very excited about the business potential our new alliance will open up in the European market. In a time of disruption and radical change in convenience retail there are many highly profitable opportunities, particularly in foodservice or as we coin it, in ‘foodvenience’.”

“Joe’s store design experience spans more than 30 years on six continents providing him a unique perspective on global trends across all sectors of retail from mass market to luxury and from drug to convenience. Prior to co-founding MoseleyBona Retail, Joe was a founding Partner and President of the retail design firm GroupRed which was merged with CBX in 2005 and where Joe served as President of Branded Environments for 10 years. Joe personally directed and guided a wide range of initiatives for such companies as: Duane Reade, Shinsegae Department Stores, Wawa, Global Partners, Topaz, PetroChina, OXXO, MOL and AMPM to name a few.”


“Dan and I share the same passion and excitement for uncovering and bringing to life real-world solutions that integrate the science of retail with the art of design. We believe that our combined experience in retail analytics, consumer insights, retail branding and store design will allow us to work across many retail industries helping operators improve their competitiveness and strengthen their brand performance. With the growth of ‘foodvenience’ across a broad range of retail formats from restaurants in supermarkets, food bars in department stores, sushi in drug stores and elevated food-to-go offers in convenience stores we are uniquely positioned to harness this momentum as we focus our combined energies and sights on European markets.”

Insight are UK based global specialists in convenience retail strategy with a long track record of success with many of the leading convenience and fuels brands worldwide. Insight enables convenience and fuel retailers to benchmark their businesses against global best practice. Insight constantly visits retailers worldwide, tracking the latest market developments and providing strategic advice on trends. Retailers like learning from real life examples and Insight’s study tours are famous in the industry. Over the past five years alone, Insight has hosted over 2,500 retailers and suppliers in upwards of 300 convenience and fuel retail sites, in over 25 cities across 5 continents. Insight recently expanded its European reach through an alliance with Christian Warning’s Retail Marketeers business in Hamburg, Germany.


“If convenience and fuels retailers are going to come out of the current market disruption as winners and exploit considerable opportunities in foodvenience, they need a breadth of retail services to support their new direction. I think this is a very exciting development for the European industry and I am excited about working on transformational projects with Joe and the team.”

Joe Bona guided and directed the design of Wawa's highly successful entry into the Florida Market and also played a key role in the early development of the award wining new "reStore" format in Ireland. This video was made by Munford and Bona to showcase the success of Wawa in Florida.


50 Grosvenor Hill. London W1K 3QT

Dan Munford, Managing Director, Insight Research

Mobile: +44 (0) 7803 280 675

Joseph Bona