Retail design expert, Joe Bona, joins us to talk about how stores should create emotional connections with customers. Focusing on New York City’s experiential designs, hear how to make your store’s niche idea believable.
Experience is becoming the new table stakes in convenience retail, according to Joe Bona, president of New York-based global design and consulting firm, Bona Design Lab.
“People want to engage in a meaningful experience. Retailers around the globe understand that when people do take the time to go into a store, it’s about the experience and emotional connections: the things that make people feel good about the space,”
Created a new stand-alone retail destination for Enex, a traditional fuels and convenience operator, in Apoquindo, Chile. The design intent was focused on delivering an authentic food and beverage experience by using an open layout with dramatic lighting to emphasize the food and beverage bar. The design includes a large seating area that provide guests with a casual and comfortable place to relax alone or to share friendly conversation with friends.