“The design of the store is intended to play a supportive role in staging the products and encouraging customer engagement” - Joe Bona
Experience is becoming the new table stakes in convenience retail, according to Joe Bona, president of New York-based global design and consulting firm, Bona Design Lab.
“People want to engage in a meaningful experience. Retailers around the globe understand that when people do take the time to go into a store, it’s about the experience and emotional connections: the things that make people feel good about the space,”
Created a new stand-alone retail destination for Enex, a traditional fuels and convenience operator, in Apoquindo, Chile. The design intent was focused on delivering an authentic food and beverage experience by using an open layout with dramatic lighting to emphasize the food and beverage bar. The design includes a large seating area that provide guests with a casual and comfortable place to relax alone or to share friendly conversation with friends.
Created a new stand-alone retail destination for Enex, a traditional fuels and convenience operator, in Apoquindo, Chile. The design intent was focused on delivering an authentic food and beverage experience by using an open layout with dramatic lighting to emphasize the food and beverage bar. The design includes a large seating area that provide guests with a casual and comfortable place to relax alone or to share friendly conversation with friends.
MoseleyBona Retail, the global design firm known for its elevated approaches to c-store and fuel retailing, has rebranded and reincorporated as New York-based Bona Design Lab, LLC.
The change follows the sudden passing last March of longtime foodservice consultant Thomas C. Moseley, Jr., who had co-founded Massachusetts-based MoseleyBona Retail along with veteran c-store/petroleum designer and consultant Joseph Bona in December 2015. In launching the new venture, Bona acquired the outstanding shares of MoseleyBona Retail from Moseley’s estate.
