We believe the journey should be as good as the destination.


In today’s complex retail universe, good design is the norm. However, at Bona Design Lab, we believe that a successful retail format must be planned and designed to promote greater sales, operational efficiencies and consumer engagement. We do this by uncovering and bringing to life real-world solutions that integrate the science of retail with the art of design.

Joe Bona_square.jpg

Joseph Bona

Principal & Founder


Joseph brings a global perspective and extensive retail design experience across all sectors, from convenience and mass market to drug and luxury. Prior to founding Bona Design Lab, Bona was a founding partner of the retail design firm GroupRed which was merged with CBX in 2006 and where Bona served as president of the Environments practice; prior to that he was president of CDI Group.

During his career Bona has directed a wide range of initiatives for such companies as Hess, Shell US, PetroChina, MOL, AMPM, Wawa, Duane Reade and Sak’s Fifth Avenue. He was previously featured on the Discovery Channel's Modern Marvel series bringing his expertise on store design to television and, he has been a regular speaker at NACS in the US, Insight/NACS in Europe as well at several other domestic and international trade events including: Global Shop, Euro Shop and IGDS. His work has led to numerous international design awards and many of his projects have been published in publications such as Visual Merchandising and Store Design, Chain Store Age Executive and DDI to name a few.

Our team brings a global perspective and extensive retail design experience across all sectors.

 Associates & Staff


Betty Chow
Creative Director

Byron Anderson
Account Director

Flavio Di Blasio
Senior Project Architect

Loren Clapp
Design Director



What can we do for you?


The key to our approach is identifying what is special and unique with each client so that all aspects of the project are aligned with a singular focus. Our comprehensive approach to solving our client’s challenges begins with an upfront diagnostic of their business to identify value opportunities for improving profitability and enhancing brand performance. We aim to learn as much about the brand as possible, and then augment that knowledge with our global experience and expertise. We begin by listening!


Brand Strategy

Consumer Insights

Business Rightsizing

Naming/logo Development


Site Layout

Store Layout


Retail Design


Format Adaptation

Program Rollout

Design Guidelines

Brand Manual


Select Clients

The team at Bona Design Lab has helped many leading global companies improve their competitiveness and strengthen their brand performance. The following is a sample of our distinguished client list.

Screen Shot 2019-08-02 at 2.53.28 PM.png