We believe the journey should be as good as the destination.


In today’s complex retail universe, good design is the norm. However, at Bona Design Lab, we believe that a successful retail format must be planned and designed to promote greater sales, operational efficiencies and consumer engagement. We do this by uncovering and bringing to life real-world solutions that integrate the science of retail with the art of design.


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Joseph Bona

Principal & Founder

Betty Chow

Creative Director

Byron Anderson

Account Director


Our team brings a global perspective and extensive retail design experience across all sectors.

Our Founder Joseph Bona’s leadership has led to numerous international design awards and many of his projects have been published in publications such as Visual Merchandising and Store Design, Chain Store Age Executive and DDI to name a few.


Associates & Staff


Eduardo Page
Senior Architect

Nina Bennett

Caleb Romero
Senior Designer

Jamie Harris
Senior Designer

Michele Kovacs

Lucas Fletcher

Odell Tyner
Business Development

Tom Hogan
IT Manager



What can we do for you?


The key to our approach is identifying what is special and unique with each client so that all aspects of the project are aligned with a singular focus. Our comprehensive approach to solving our client’s challenges begins with an upfront diagnostic of their business to identify value opportunities for improving profitability and enhancing brand performance. We aim to learn as much about the brand as possible, and then augment that knowledge with our global experience and expertise. We begin by listening!


Brand Strategy

Consumer Insights

Naming/logo Development

Site Planning

Store Layout

Exterior/Interior Design

Graphic Design


Menu and Communication Strategies

Equipment Layout

Work Flow Analysis

Financial Metrics

Operating Systems Design

Business Rightsizing

Back-of-house Optimization


Program Adaptation

Architectural Drawings

Construction Management

Equipment Consolidation

Program Rollout

Touch-screen Ordering

Digital Technology



Select Clients

The team at Bona Design Lab has helped many leading global companies improve their competitiveness and strengthen their brand performance. The following are just a few clients the team has worked with over their distinguished careers.