the challenge

Introduce a new retail experience through a cost effective graphics and communicates program to be implemented across multiple formats that projected higher quality food choices in a state of the art convenience setting.

The approach

Develop a visual graphics package with fresh ingredient photography and catchy phrases.

the solution

Create a “kit of parts” that could economically be adjusted and adaptedacross a diverse portfolio of store sizes and configurations. The first location at the Zurich railway station had to conform to strict signage guidelines requiring the design to be flexibility,  modular and easy to implement. The design included natural wood frames, black background panels with color blocks that, in combination, reinforced a message of quality and freshness.

the results

After the initial 4 prototypes were implemented by the end of 2016, Migrolino began a roll-out program across their network in 2017.