The following are just a few clients the team has worked with over their distinguished careers
Introduce a new food retail experience to capture the growing demand for higher quality food choices in a state of the art convenience retail setting. We Positioned Centre Street Kitchen as a fresh-prepared food offer that is authentic, contemporary and professional to overcome the perceived “gas penalty” of serving food at a fuel location.
BDL optimized the existing menu mix, streamlined kitchen layout for improved functionality and improved operational processes and procedures. Additionally, Centre Street Kitchen was located as the main focal point of the store, featuring touch-screen ordering, customized menu options and fresh grab and go offers. The design included natural wood paneling, open truss ceiling and digital menu boards. In addition, a stand-up counter with recharge ports and free-standing tables and chairs help to establish a comfortable environment for patrons looking to take a break from their busy day.
Introduce a new retail experience through a cost effective graphics and communicates program to be implemented across multiple formats that projected higher quality food choices in a state of the art convenience setting. We developed a visual graphics package with fresh ingredient photography and catchy phrases.
We created a “kit of parts” that could economically be adjusted and adapted across a diverse portfolio of store sizes and configurations. The first location at the Zurich railway station had to conform to strict signage guidelines requiring the design to be flexibility, modular and easy to implement. The design included natural wood frames, black background panels with color blocks that, in combination, reinforced a message of quality and freshness. After the initial 4 prototypes were implemented by the end of 2016, Migrolino began a roll-out program across their network in 2017.
Deliver a flexible retail format that utilizes a consistent global “tool lit” adjusted and adopted to best fit into local markets. In addition, develop a Food & Beverages offer that is specifically targeted toward key convenience missions that provide the best opportunities to attract more customers more often when not purchasing fuel.
The exterior architecture was designed to make signal change and make a large visual statement introducing the Select brand to the marketplace. Additionally, BDL wanted to insure that customers would immediately understand from the outside what might be found on the inside. To reinforce that vision, BDL utilized a large wood-paneled fascia to provided a warmer, friendlier contrast against the highly recognized and world-class Shell fuel brand. In addition, we integrated a brown metal overhang that extends along the storefront and continues over a large outdoor patio area that signals this is a destination for food.
On the inside, the layout was arranged in a way that food and beverage created strong “foodpressions” by making these key categories highly visible and easily accessible immediately upon entering the store. A Louisville themed wall mural, created by a local artisan, was created to reinforce a sense of community and inject some local personality along with a range of locally sourced products that are displayed on a customer facing end cap.
Introduce a new food retail experience to capture the growing demand for higher quality food choices in a state of the art convenience setting. We positioned Centre Street Kitchen as a fresh-prepared food offer that is authentic, contemporary and professional to over come the perceived “gas penalty” of serving food at a fuel location.
The exterior architecture was designed to be visually disruptive in order to introduce the new Alltown brand to the marketplace and to immediately signal from the outside what might be found on the inside. In recognizing the company’s Northeast locale, BDL was inspired by local New England architecture and interpreted traditional materials in a sleek and modern retail setting. The exterior features wood clap-board siding with metal awnings along the front and a metal roof with darker wood trim frame the entrance on one side and provides a feature wall for the A logo on the other.
The interior utilizes a soft blue color pallet and wall tile to highlight the self-serve beverage bar with “taps” vs more traditional soda fountain machines to provide a more crafted and unique customer experience. And independent merchandising pods are used vs more traditional shelving to create a more open flow and making more products visible and more easily accessible.